| The
only event in Europe to outline how you integrate the podcast into
your full suite of internal and external communications for profitable
gain Organisations
exclusively share their podcasting efforts and campaigns
Programme
highlights Seriously considering
adding podcasts to your arsenal of internal and external communication
activities? By inviting organisations to share their podcasting
experiences, The Corporate Podcasting Summit is able to provide
unrivalled level of detail and analysis of podcasting campaigns
across the business, charity and enterprise communities - providing
you with information you can take away and implement right away.
Access the full agenda
HERE
Case
studies already confirmed include:
- First Direct Bank
will discuss how their podcasting campaign is helping them
maximise the online channel, build relationships with customers
and add to their bottom line
- PricewaterhouseCoopers will
outline how companies can prepare themselves for podcasting and
blogging (internal guidelines and damage limitation)
- Sun Microsystems will share
how they are using podcasts as a B2B communication tool
- Edelman
explain how companies can leverage the podcast to build
a marketing message, with examples from their own and client campaigns
- Alcatel-Lucent
will case study their podcast project used for internal training
and communication activities
- A London livery company,
by video link up, will outline how their podcasting campaign offered
a new way to communicate and engage with members
- The European Food Information Council
will discuss how podcasts offered a simple, listener friendly
way of disseminating complicated information to their community
PLUS!
Speakers confirmed from Teachers' TV, Chrysalis
Radio and more!
Other
topics addressed at this seminal summit include:
- Tackling the myths:
How much of your demographic is listening to podcasts?
- Building a business case for
YOUR organisation:
Podcasting is not just for the media/broadcasting community! How
you apply the podcast to your business activities
- Your message:
The right content that delivers the best results
- Engaging with colleagues: How
you successfully podcast across your entire organisation
- Podcasting legal issues:
Internal guidelines and key licensing issues
- Engaging with your listener:
Word of mouth excitement – what it is and how the podcast
can help you achieve it guide
- ROI - Return on Investment or
Return on Influence? New metrics for measuring
the success of your podcasting campaigns
All
this is to help you:
- Learn first-hand
how you successfully launch
a podcasting campaign, tap into your existing market and attract
new ones from key execs, pros and analysts doing so
today
- Network with key executives and managers
from leading enterprise podcasting companies across a variety
of industries and markets
- Learn exciting new marketing and sales
opportunities podcasting can open up for your business
and brand
To facilitate a truly
interactive debate, the summit will consist of "how to podcast
workshops", educational sessions, case study presentations,
smaller roundtable discussions and expert analysis on how you make
the most of this interactive and digital channel.
Access the full agenda
HERE
The
Corporate Podcasting Summit - Where Enterprise Podcasters meet
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