Many businesses think twice before entering the podcast market, and rightly so. If your main business activity does not lend itself easily to podcasts (i.e. outside of mainstream media), how do you find a theme and style that is on brand, on message and will successfully connect with your community of customers, clients or partners AND justify the redirecting of valuable resources and time?

• Understand the business application and value of podcasting in your organization and how you articulate the value proposition in business terms
• The benefits of podcasting as an external marketing tool: Hear how podcasts can help you radically change the way you leverage the power of the internet
• The benefits of podcasting as an internal communications and investor relations tool: Hear how you utilise this medium to speed up internal processes and why you would want to use it for in-house educational programs, remote sales training activities, and more… PLUS! Best practice in the use of podcasts as part of a successful investor relations program
• Promoting your podcasts: Tips for attracting maximum attention and a loyal following of listeners to your podcasts
• PLUS! Dos and Don’ts in podcast publishing
  
  

Laurence Lennard, Director, yada yada productions

Krishna De, Managing Director, Oneocean Ltd

Karin Høgh, Podcasting Consultant, Podmatch

(http://podblog.dk/karin-høgh-in-english/)

You may be sold on podcasting, but perhaps your management, or your client, is not. So how do you integrate the podcast into an existing marketing or PR plan and build confidence for a new media format with no standardised metrics?

The first major PR blogger and podcaster in France talks about the relationship between podcasting and blogging, and the benefits you can expect from their usage.

• Adding podcasts to your marketing mix:
  Understand how you make podcasting compliment existing marcom activities in your business and once you get started, how you monitor the success of campaigns and your corporate reputation online
• Staying in control of your message: Many companies are scared by the conversational aspect of blogs, podcasts and emerging social media tools. Get best practice tips for integrating podcasts into corporate communications programs without losing control of your message
• Engaging with the listener: Hear how blogs and podcasts can help you humanise and reshape your reputation, and as a result, turn the consumer into your champion

Guillaume du Gardier, Director Online Communications Europe, Edelman Paris

In just three short months, Australia’s premier science research organisation has beaten the nation’s top broadcaster to the top spot on iTunes science podcast list.

CSIROpod is the first regular podcast by any non-media Australian Government agency, and is now being hailed as a major marketing tool.

Kylie Johnson is the dynamic force behind CSIROpod, convincing a print focused organisation to move towards multimedia and then delivering the goods.

Kylie will show you:

• How to blast obstacles to podcasting within your organisation;
• How to dramatically boost your organisation’s profile and reputation through podcasting;
• How to create an interesting and engaging podcast…and make people come back again and again;
• How to sound professional while still sounding like part of the podcasting revolution

Kylie Johnson, Multimedia Liaison Officer, CSIRO Communication

As a communications provider, ALCATEL-LUCENT is always promoting new emerging communication solutions. In 2006, the company started with an internal corporate podCast intended for its employees. Join this exclusive case study which will explain the whole process, from the first wild ideas to the final execution and evaluation

• Hear how Alcatel took their podcast platform from vision to reality, the barriers they scaled and hurdles they jumped to get it off the ground including
  - designing a podcast format
  - Implementing a production process
  - Observing the audience
  - The next steps
  
• Which challenges remain and hear how the podcasts are impacting on business relationships and everyday productivity

Pascal Roobrouck, Imagineer, Alcatel-Lucent

Sun Microsystems are opening new channels for business-to-business communications with their podcast series. Find out what they did, how they did it and any payback they got from it.

• Hear how you can use the podcast as a business-to-business communication tool, reach your intended audience, establish thought leadership and leverage your business content in exciting new ways
• Hear how you get the budget, buy in and help necessary to launch your podcasting campaign

Philip Filleul, Mifid Program Manager, Sun Microsystems

Mike O’hara, COO, Voices In Business

Customers, clients, end users, consumers, audiences - whoever you consider your podcasts are made for, podcasting puts you in control of your media, but like all forms of social media, podcasting is a two-way phenomenon; when you start podcasting, you open a door. Traditional businesses may not be ready to take advantage of the kind of direct human contact which podcasting gives them...

Dean Whitbread, Chairman, UK Podcasters Association

After a day of case studies and inspiration this session tackles a number of the podcasting myths stopping the business community's wide adoption of the channel. Join a panel of podcasting and blogging experts, enterprise podcasters and digital media evangelists for this lively discussion!

Some of the myths thrown into the ring include:

1. It’s completely irrelevant for our business!
2. Podcasts are not influencing B2C and B2B decision making processes
3. Our peers are not podcasting so why should we?
4. There is no real value in podcasting today
5. It’s an unproven and immeasurable method of communication
6. Why hit 2000 people with a podcast when we can hit 2million via traditional channels?
7. We have no broadcast experience so podcasting can only hurt our business!
8. The only demographic our podcasts will reach is a community of spotty teenagers and geeks!
9. Where does the journey end? If I start podcasting now I won’t be able to stop without damaging our reputation!

Howard Shannon, Senior Podcast Producer, Creation, GCap Media plc

Claire Raikes, Chief Angel, BusinessBlogAngel.com

Kylie Johnson, Multimedia Liaison Officer, CSIRO Communication
(http://www.csiro.au/)

Simon Smith, Director, Audemos

Hear how the innovative podcast series, including Discover London, has helped the Office of the Mayor of London capitalise on the exciting opportunities of Web 2.0 technologies and rejuvenated their online presence

Mark Prescott, Head of Cultural Campaigns and Liaison, Mayor of London and the Greater London Authority

This talk gives an overview of all the major technologies that go into videoblogging and podcasting

• Integrating podcast into an existing web presence
  Hear how easy it is it for any corporation, large or small, to start podcasting without a tremendous outlay or infrastructure upgrade
  
• Technology Requirements: What are the most difficult tech aspects sides of podcasting and hear how you overcome them

Laurence Lennard and Julian Mayers, Directors, yada yada productions

• Find out what content works and content that doesn't
• Hear how you maximise the value of the content you produce an how to root out great contributors
• Understand how you ensure your audio materials match your corporate objectives

Nick Saalfeld, Director, Wells Park Communications

You don't need to be a big multinational with hundreds of employees to launch a successful podcasting campaign. Hear how pioneering organisations are making the most of this emerging channel and what you can learn from their success

• People with opinions. Sharing ideas. Podcasts that rant, tease and stir things up: Hear how trailblazing organisations and small business podcasters are pioneering creative content that completely engages the listener
• Translating engagement into sales: Engaging with your community is one thing - but find out how often this engagement translates into direct sales and a return on investment

Paul Sylvester, Head of Chrysalis Content, Chrysalis Content

Heather Gorringe, Managing Director, Wiggly Wigglers

Alex Bellinger, Editor and Host, SmallBizPod
(http://www.smallbizpod.co.uk/)

So you're convinced, you want to start Podcasting.. but where do you start?

Hear how you both podcast and blog effectively and get your whole organisation involved.

• Setting clear objectives: Blog options - hosted v installed, what will work best for you?
• Understanding feeds: Managing your feed and encouraging subscribers 
• In introduction to best practices including:
  - Encouraging participation and feedback: Hear how you create two-way communication between consumers and customers without losing control of your message
  - Conversational style and tone: Hear how you emotionally engage with your reader
  - Engaging with the reader: Hear how you can enhance the listening experience by including show notes in the blog
  - Guidelines and Disclaimers: The dos and don'ts of blogging
  - Keywords, Permalinks, Categories, Trackbacks and Pings: Explained in simple English

Claire Raikes, Chief Angel, BusinessBlogAngel.com

Barbara Bradbury, Senior Consultant, Halland Solutions Ltd

(http://www.RelationshipMatters.net)

Creating your own podcasts is not the only option available to companies that want to take advantage of this channel. This session introduces the true value of podcast advertising and outlines what you need to know about podcast sponsorships. The session will also discuss pricing models and how you measure return on investment and the overall success of campaigns

• What makes a good podcast ad: Exclusive interviews, banter and impromptu jams - hear how your podcast advertising can make a meaningful impact in this developing space
• Where to advertise and geo-targeting: Tips on finding the right podcast to advertise in and how you make the most of geo-targeting capabilities
• Monetising your podcasts: Understand how to determine the real value of podcast advertising/sponsorship and how you fit the advertisements to the demographic and behavioural profiles of the listener (whether you are developing your own podcasts or advertising in an existing show)
  
  

Hosted by: Paul Colligan, CEO, Colligan.com

Andy Evans, CEO, Podcast Voices

Daniel Winner, General Manager, PodShow UK Ltd

Podcasting needs to establish a set of common tracking and measurement metrics if it is to be fully embraced by the business community. This session will introduce a range of available podcast metrics for both the advertiser's needs and the podcaster's requirements.

• Hear how organisations are measuring the success of their podcasting campaigns
• How close are we to a full set of measurement tools to track the effectiveness of podcasting campaigns?
• Understand how emerging technologies will affect the growth and use of podcasts in the next 2 years

Steve Olechowski, Co-Founder and Chief Operating Officer, FeedBurner

Elizabeth Van Couvering, Measurement Scientist, Nielsen//NetRatings

Matt Deegan, Strategy Executive, GCap Media plc

PricewaterhouseCoopers outlines how they approached a their podcasting campaign which helped them engage with customers, clients and reinforce their brand position.

• Find out how you too can prepare your workplace for podcasting, and how to get buy-in from your employees
  
  

Nick Masters, Senior Manager, Online Presence Programme, PricewaterhouseCoopers

Copyright, fair use, intellectual property concerns did not develop with podcasts in mind. This session   gives an overview of issues organisations need to consider, things to definitely avoid, music, fair use, etc. 

Get to grips with some of the legal issues faced by podcasters in creating and distributing their content and get practical advice for navigating these uncharted legal waters.

• Identify the key licensing, copyright and legal issues you should be aware of when podcasting, including:
  - music licensing
  - "podsafe" music and how you find it
  - how to manage multiple contributors and guests
  - strategies to protect your own intellectual property rights
  - licenses you can use distribute your content

James Lewin, Founder, The Lewin Group

Elisabeth McLaury Lewin, Publisher, PodcastingNews.com